Your Smile is Our Greatest Success!

🎙️ New GrowOrtho Episode Alert! 🎙️

Your team thinks they’re selling braces. They’re wrong.

Patients buy certainty — about cost, timing, next steps, and whether they’re making the right decision for themselves or their kid. When that certainty isn’t created fast, practices see the same symptoms over and over: ghosting, no-shows, price shopping, and “we need to think about it.”

In this Best of Genius Sales episode, Luke Infinger, Harrison Bagdan, and Kasey Workman (Fishbein Orthodontics) break down how top orthodontic teams create certainty in the first 60 seconds (without pushy scripts or awkward sales tactics).

You’ll learn:

√ Why most “bad leads” are really certainty leaks
√ How tone, tempo, and speed outperform perfect wording
√ The 5 levers that quietly drive orthodontic patient conversion
√ How to simplify consults and fees so decisions feel easy

If you want more starts without closing harder, this episode is your playbook.

🎧 Listen now and rethink how your practice converts patients (link in profile). ...

Why does ChatGPT recommend THAT orthodontist/dentist and not you?

It`s not about who has the better website design.

It`s about who has built digital authority the right way:

√ High-quality referring domains (not spam links)
√ Orthodontic-specific content that creates topical relevance
√ Consistent local signals that both Google AND AI trust

Right now, when potential patients ask ChatGPT "best orthodontist near me," there`s a 50/50 chance your practice doesn`t even exist in that conversation.

The gap between invisible and unavoidable? Usually just 3-5 strategic adjustments.

Watch our short video breakdown: See what`s actually driving results for the practices that dominate BOTH traditional search and AI recommendations.

Most orthodontists are closer to breakthrough visibility than they think.

Register for the free webinar (link in profile).

AEO EXPOSED: Get Free Traffic From ChatGPT & AI Search
With Luke Infinger, HIP CEO + James Kuck, HIP SEO Expert
Tuesday, January 13 @ 6p CT ...

“Wish I’d had this from day one.” - Dr. Carter Thomas, Orthodontist

Most practice owners don’t struggle because they’re lazy. They struggle because they try to figure it out alone.

The Practice Paradox, by Dr. Kyle Fagala and Luke Infinger, distills years of hard-earned lessons into a clear roadmap for growth that actually fits the owner.

If you’re tired of guessing, this one’s worth your time.

Get the Book + Practice Personality Assessment | $19.99

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“This is the book you need.” - Dr. Melanie Wang, Orthodontist

Keeping standards high without burning out isn’t a marketing issue. It’s a sustainability issue.

That’s why The Practice Paradox resonates with so many orthodontists who feel stretched thin.

Written by Dr. Kyle Fagala and Luke Infinger, it’s an honest roadmap to building a practice you’re proud of (and a life outside of it).

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“This one will stick with me.” - Dr. Grant Collins, Orthodontist

Growth shouldn’t require losing yourself in the process.

That tension—between ambition and sustainability, excellence and burnout—is exactly what The Practice Paradox tackles.

Written by Dr. Kyle Fagala (orthodontist) and Luke Infinger (practice growth expert), this book helps owners build a great practice without sacrificing who they are along the way.

Get the Book + Practice Personality Assessment | $19.99

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Most practices are invisible to AI search (and don’t even know it).

31–47% of patients now use tools like ChatGPT to research healthcare providers.

If your practice is only optimized for Google, nearly half your market may never find you.

We’re breaking this down live in a FREE webinar with HIP CEO Luke Infinger and HIP SEO Expert James Kuck on Tuesday, January 13:

𝗔𝗘𝗢 𝗘𝗫𝗣𝗢𝗦𝗘𝗗: 𝗛𝗼𝘄 𝘁𝗼 𝗚𝗲𝘁 𝗙𝗿𝗲𝗲 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 𝗳𝗿𝗼𝗺 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 & 𝗔𝗜 𝗦𝗲𝗮𝗿𝗰𝗵

We’ll show you:

√ Why ChatGPT recommends certain practices (and ignores others)
√ A real orthodontic case study ranking #1 on Google and in AI results
√ The 3–5 strategic fixes separating visible practices from invisible ones

If you want your practice positioned for where patient search is actually going, this is worth your time.

REGISTER (link in profile). ...

🎙️ New GrowDental Episode Alert! 🎙️

Real Reddit questions. Real dental practice growth problems.

In this episode, Luke Infinger, HIP CEO, answers questions from the r/Dentistry page that include dental marketing, buying a dental practice, how to find a dental associate, and much more!

You`ll find a common theme: “Why isn’t my dental marketing working?”

The answer may surprise you.

Most practices don’t have a marketing problem... they have an operations problem. Missed calls, weak follow-up, and zero visibility into website leads quietly destroy ROI long before ad spend ever becomes the issue.

This Reddit Q+A episode walks through how to spot operational leaks first, so marketing actually works when you scale it.

🎧 You’ll learn:

- Why marketing amplifies broken systems instead of fixing them
- How missed patient calls silently kill growth
- What Reddit dentists get wrong about ad spend (and how to fix it)

👉 Listen to the Reddit Q+A and plug the leaks before you spend more (link in profile). ...

THE PRACTICE PARADOX // GET YOUR COPY NOW

Two practices. Same advice. Very different outcomes.

The Practice Paradox explains why.

Written by Dr. Kyle Fagala, a practicing orthodontist, and Luke Infinger, a growth strategist who’s seen this play out thousands of times.

Get the Book + Assessment | $19.99 (Link in Profile) ...

THE PRACTICE PARADOX IS HERE

If your practice is growing but life feels harder, not better… pause.

That’s not a motivation problem. It’s a fit problem.

The Practice Paradox, by Dr. Kyle Fagala (orthodontist) and Luke Infinger (practice growth expert), breaks down why growth works differently for different owners (and how to stop building a practice that owns you).

This is worth your weekend read.

Get the Book + Assessment | $19.99 (Link in Profile) ...

Ready to create an event your referring doctors will never forget?

Dino Watt has helped practices across the country design Doctor Appreciation Events that boost referrals and build lifelong connections.

With this Blueprint, you’ll learn how to:

√ Attract dentists and their teams with creative, can’t-miss invitations that get them excited to attend

√ Plan and promote an event so extraordinary it becomes the talk of your local dental community

√ Make guests feel genuinely seen, valued, and connected to your mission

√ Orchestrate the details—venue, flow, entertainment—so the night feels intentional instead of improvised

√ Implement simple post-event follow-up systems that turn good feelings into ongoing, high-value referrals

Watch Dr. Loew’s testimonial and see how his team turned their event into a referral machine (link in profile).

Schedule Strategy Call with Dino & Melissa, HIP Practice Advisor (link in profile). ...

🚀 THE PRACTICE PARADOX // AVAILABLE NOW

Ever notice how a strategy that works great for one practice can wreck another?

That’s the whole point of The Practice Paradox, written by Dr. Kyle Fagala (orthodontist) and Luke Infinger (practice growth expert).

It’s about building a practice that fits you… not forcing yourself into someone else’s playbook.

Get the Book + Practice Personality Assessment | $19.99

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